Some people are attractive because they supply us with rewards, praise or benefits- which makes us associate them with pleasurable experiences (Michener & DeLameter, 1999).
A variation of reinforcement theory derived from learning is the reinforcement affect model (Byrne & Clore, 1970); drawn from Classical Conditioning, which asserts:
* People identify stimuli as rewarding or punishing and seek out the former while avoiding the latter.
* Positive feelings are associated with rewarding stimuli
* People can be liked or disliked depending on whether they are associated with positive or negative stimuli. (Vaughan & Hogg, 2005)
Byrne, D., & Clore, G.L. (1970). A reinforcement-affect model of evaluative responses. Personality: An International Journal, 1, 103-128.
Michener, H.A., & DeLamater, J.D. (1999). Social Psychology (4th ed.). Orlando, FL: Harcourt Brace College Publishers.
Vaughan, G.M., & Hogg, M.A. (2005). Introduction to Social Psychology (4th ed.). Frenchs Forest, NSW: Pearson Education Australia.